About Us

About Criterion Equipment

Criterion Equipment - Cape Town


Criterion Equipment, a wholly owned subsidiary of Invicta Holdings Ltd, is the sole distributor of TCM forklift trucks in Southern Africa. Supported by a network of Branches, Dealers and Agencies in all the major centers throughout Southern Africa, Criterion Equipment has become a dominant participant in the material handling industry. Since its inception 40 years ago, Criterion has sold over 10,000 TCM material handling products to the market.



Meet our Executive Team
Tony Sinclair Brenton Kemp Geoff Balshaw Craig Barnard
Chairman Managing Director Financial Director Director



Being renowned for its durability and simplicity, the TCM brand has become the product of choice in the market it serves. TCM products also command the highest resale value in the industry, and have a reputation for being both service and user friendly. Servicing the TCM brand is comparatively economical, with all genuine parts being sourced directly from the TCM factory in Japan. Parts availability for genuine fast moving TCM parts is in the region of 94%, minimizing customer downtime and allowing for cost effective and efficient service.

Criterion's forklift truck population is serviced by a fully fledged network of Branches, Dealers and Agencies throughout South Africa and its neighbouring countries. This network employs highly qualified and expert personnel to service all its machines. View our contact pages.

Criterion's value proposition includes:

  • Outright sale of new and used forklift trucks – with or without maintenance contracts
  • Long term forklift rentals (Full Maintenance Lease)
  • Short term forklift hire
  • Service contracts
  • Forklift parts sales


For an overview or more detailed information on our forklift trucks - ic range and heavy duty, electric forklifts and container handlers, view our products section.


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Should I purchase a machine or rent it?

Depending on (a) a customer cash resources and (b) whether or not the customer wants to own the machine after the contract period will determine whether to rent or purchase outright.

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